Website - Your Online Marketing Presence

First Impressions – How important are they?

We set the mood for so many events in life: a business meeting, a holiday party, an interview, a date. Visual ambiance can set the tone from the start. Think how much time goes into planning the details for these important events. application. You need to set the right mood for your interview. Every impression you send to each visitor is important, whether they actually begin a relationship with you or just linger for a few moments. For each visitor's experience, you want to show that you are professional and competent. You also want to be visually appealing - to at least ensure they linger long enough to tell them what you can offer them. Depending on the industry or topic, you can jazz up your site with bright accessories (like video, animation, or widgets). You want to set the mood for visitors the instant they land on your website.

Quality design, photography, and copywriting. Do you have a team in your company that can set the right mood for your brand, your online reputation? K-Kom can assist with any or all of these areas:

• Quality Web Design
• Professional Photography (In Studio or On-Site)
• Clear, Concise Copywriting
• Web Video or Animation
• Website Hosting and Programming

Questions to Get You Started

1. First Impression. What reaction do you want people to have when they visit your site? Do you want them to see you as a professional, competent company or are you looking to show your fun side? Perhaps a balance of both?
2. Relevance and Credibility. How do audiences feel when visiting your site? Do you have a professional look, with quality, relevant content, and clear navigation that allows them to find the complete information they want? Visitors need to be assured that you are capable of handling their business needs. Most users will rate your trustworthiness on what they see.
3. Color schemes and overall design make your site pleasing to look at - creating a positive viewing experience.
4. Pictures are extremely important because they help visitors quickly visualize what you have to offer them. Videos and animated imagery are often a desirable format to quickly show many items (versus having the visitor manually scroll through many photos).
5. Information on your web site. How much content will you provide? Sharing relevant, high-quality information on your site make you appear more knowledgeable.
   [ More things to consider before you design ]