Survey of US Online Retailers using Social Media (2009)
SOCIAL MEDIA FEARS – When using social media, online retail merchants are most concerned about three things:
- People's ability to trash brands or products in front of large online audiences
- Their competence in using online marketing and social media tools
- Customers may leave their website for a competitor who is more social adept at engaging users online in the social media environments.
SOCIAL MEDIA GOALS – Most online retailers are basically using social media to increase sales overwhelmingly. Because The tactics they use on social media are designed to achieve the following metrics:
- Great customer engagement
- Mobilizing advocates to drive "word of mouth"
- Increasing brand loyalty
2009 Study reported by EMarketer; sponsored by: www.powerreviews.com and www.e-tailing.com |
Social Media Resources
Online Retail Expert Tips - Watch Video
by yourbusinesschannel.com
http://www.youtube.com
Attention Online Retailers! How do you get your products in front of the right people on social networking sites? Take a look at how brands should interact with social media sites. Learn how social media is becoming a powerful tool for online retail.
6 Dimensions of Social Commerce
http://socialcommercetoday.com
by Social Commerce Today
Based on current social media toolsets, here is a composite review and rating of the potential value that can be expected from implementing social media within your marketing strategies. |
