INDUSTRY TERMS:

Engagement Marketing
Transparency
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Resources

New ideas and products are constantly emerging in communication and technology. Keeping up with these trends and changes is another task added to our responsibilities related to your own business operations, customer needs, and industry news and changes. Here are some of the resources we use for marketing and Internet news, hot topics, trends, and statistics.

HOTTEST TERMS IN MARKETING

  • Engagement Marketing - encourages consumer involvement and participation. Engagement campaigns include developing social media content posted by influential members to build a positive perception around a brand or product.
  • Transparency - The premise is that "the more you reveal about yourself to your prospects, the more they will bond with – and hopefully buy from – you."
CATEGORIES TOPICS  
Search Engines    
SEO    
Social Media Nielsen Global Online Consumer Survey - Nielsen Company, July 2009 Survey
"Recommendations by personal acquaintances and opinions posted by consumers online are the most trusted forms of advertising globally. The Nielsen survey shows that 90% of online consumers worldwide trust recommendations from people they know, while 70% trust consumer opinions posted online."
 
Internet Stats Internet Activities - What Americans do online - April 2009 Survey  

Web Design

Web Design Horror Stories (from designer's perspective) - Read only if you dare to be the best website design customer  
Engagement Online Demand Generation - Spur Interactive 2009
Video covering Strategy and Metrics for enhancing customer engagement
 
Content (Online Copy) Creating Honest Content Marketing - Chris Brogan, August 2008  
B2B Marketing

Industrial Search Engine Marketing - Online Marketing Tips
What's the Best Business Model for Facebook Applications? - June 2009

 
     

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