Marketing Strategy | Web Marketing Strategy | Integrated Marketing Strategy

INDUSTRY TERMS:

Engagement Marketing
Transparency
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Marketing Your Products and Services

Using Traditional and Non-Traditional Marketing

Business Challenge

You have stuff that people want.

Primary Marketing Asks...

WHO are those people?
HOW do they shop and buy?
WHERE do they look?

Traditional Marketing Channels

Advertising, PR/Publicity, Broadcast Media,
Direct Mail, Print Materials (flyers, postcards, brochures, catalogs), Personal Selling, In-Store POP, Banners, Tradeshow Displays, Outdoor Advertising, Specialty Advertising, and more.

Traditional Marketing Asks...

How do you FIND THOSE PEOPLE?

Non-Traditional Marketing Channels

Website, E-Commerce, Email Distributions, Online Subscriptions, SEO Services, SMS Directs, Social Media Networks, Mobile Sites, Proximity-based Text Messaging, and the list continues to grow.

Non-Traditional Marketing Asks...

How do you help those PEOPLE FIND YOU?

Market Planning Strategy

When exploring how to promote your products or services, your marketing options can be overwhelming. Start by defining your business objectives (what you want you website to do for your business); then build a strategy and identify the steps to achieve those objectives. That sounds simple enough. But there are often additional components that need to be considered, which may affect your marketing decisions.

Use our Marketing Planning Outline to get started now.

Integrated Marketing Approach

K-Kom's marketing professionals help you maximize your marketing/advertising budget by helping you integrate your various marketing elements into a cohesive marketing plan. Using an integrated strategy, we combine your various marketing elements to provide clarity and consistency and to maximize the communication and impact on your customers, prospects, and stakeholders.

Basic Goals of an Integrated Marketing Approach

Build Brand Identify
Increase Brand Awareness, Recognition and Retention
Create efficient ways to connect with stakeholders
Implement effective (and easy) ways to communicate